About SHOR
THE IDEA
Protein should
belong in the meal.
Not something you drink after it. Not something you force yourself to eat alongside it. Something that's already part of the food you love.
We didn't want
to change the
way people eat.
Indian food has never been boring. It has never needed fixing.
But eating for your goals can sometimes mean leaving the food you actually love behind.
More protein usually means shakes, bars, chicken breast, egg whites, or another meal that doesn't really feel like a meal.
And somewhere along the way, eating better starts feeling like giving something up.
We didn't think it had to.
THE BEGINNING
I got tired of picking the paneer out and leaving the gravy behind.
I grew up around Indian food. My family has been running restaurants for decades, so rich, unapologetically Indian food was simply normal to me.
Then I started taking protein seriously.
Suddenly, I was picking the paneer and eggs out of my meals and leaving the gravy behind.
The gravy was the part
I actually wanted to eat.
So I started asking a very simple question:
THE QUESTION
What if the gravy
itself had the protein?
That question became SHOR.
NOT ANOTHER PROTEIN PRODUCT
We put the
protein in the
gravy.
READY TO COOK
A complete gravy base, not a masala or seasoning you have to build around.
PROTEIN BUILT IN
The protein is part of the gravy itself, rather than something added afterwards.
REAL MEALS
Paneer, chicken, tofu, vegetables, eggs. Cook with what you already eat.
REAL INDIAN FOOD
The goal isn't to make healthy food taste healthy. It's to make Indian food.
HOW IT FITS INTO YOUR LIFE
Same meal.
More protein.
SHOR works the way a regular curry base does. The difference is what's built into it.
OPEN
Start with your SHOR gravy base.
COOK
Mix with water and milk and bring it together.
ADD
Paneer, chicken, tofu, eggs or vegetables.
EAT
A proper Indian meal with protein built in.
We're not trying to replace
Indian food.
We're trying to make it
work harder.
WHERE WE'RE GOING
This is just
the beginning.
We're starting with Indian gravies because that's what we know.
More flavours. More formats. More ways to make everyday food work harder.
Same philosophy. Real food first.RIGHT NOW
We're still
early.
And we're okay with that.
SHOR is launching in small batches. We're testing with real people, listening to what they say and changing things when they don't work.
We'd rather build the product properly than pretend we've already figured everything out.
If you're here now, you're seeing SHOR before most people do.
BUILT BY ISHAAN CHORDIA
I wanted to make the food I grew up with work for the way I wanted to eat.
SHOR